Name: Hilary Reiter
Company: Redhead Marketing & PR
What does your company do? Redhead offers full-service marketing, branding and public relations services to a wide array of clients in industries such as real estate development, lifestyle, travel & hospitality, politics, non-profit, and tech. We are known for becoming a true extension of our clients’ teams, personalized attention, and our East Coast work ethic. Redhead has a more modern approach than the traditional marketing firm, working with a small team of freelancers with whom we have long-time working relationships. This ensures all client work is handled by seasoned, high-level professionals as opposed to junior staff and also makes us more affordable.
What do you do for your company? I am the primary point of contact for our clients and project manage all the work our team does on their behalves. My background is in public relations, social media, and content creation, so those are the areas where I tend to be most hands on.
What are you working on right now? We are excited to have just been engaged by The Gateway in downtown SLC to manage their public relations. We have several clients in Park City as well, which is where we are based. Promontory and Woodside Homes are other real estate development clients we have worked extensively with, in addition to Summit Luxury Vacations, a luxury property rental company that focuses on Park City’s most exclusive homes. We recently completed a branding and web development project for Park City Audio Visual, which was super creative and inspiring.
Best career advice you’ve received? You can’t excel at everything, so be sure to have a team in place that consists of people who are experts in their areas.
Best career advice you’ve given? You spend the biggest percentage of your time working, so if you are not doing something you are passionate about, you will be miserable.
What is one thing people don’t know about you? Once a New Yorker, always a New Yorker. For that, I do not apologize! I love to travel, especially to Europe and am a genuine Francophile – I spent six months as a ski bum in Val d’Isere in the French Alps (my French dramatically improves with wine) followed by a few months in Copenhagen. I also spend a decent amount of time in San Diego, my happy place. Having worked in the music industry for major record labels, I “temporarily” moved to Park City, Utah right after September 11th for a three-month contract doing PR for the Sundance Film Festival. My intention was to return to NYC afterward, but 19 years later, it appears I forgot to do so, other than for regular visits. I love my hometown, but life is best in the West, and I think my two, adventure-loving rescue dogs would agree.